Marketing & Sales
mobi |eng | 2009-11-11 | Author:Godin, Seth [Godin, Seth]

EXAMPLES: STORIES FRAMED AROUND WORLDVIEWS There are more worldviews than I count, but here are a few, together with descriptions of how successful marketers told stories to people with these ...
( Category: Social Sciences June 17,2017 )
mobi |eng | 2011-05-22 | Author:Stelzner, Michael A. [Stelzner, Michael A.]

Easy to digest: Highly relevant and educational content is irrelevant if you can't make it easy for people to understand. A conversational tone should be the basis for all of ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2012-06-16 | Author:Sandy Carter

* * * Case Study: Sogeti Sogeti is a leading provider of professional technology services, specializing in application management, infrastructure management, high-tech engineering, and testing. Sogeti brings together more than ...
( Category: Processes & Infrastructure June 17,2017 )
mobi |eng | 2011-09-30 | Author:Marshall, Perry & Meloche, Thomas [Marshall, Perry]

Hit eBay to Research Interests Another great place to search for direct and right angle marketing ideas is eBay. Search for a target term in eBay and it will automatically ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | | Author:Simon Hazeldine

Ouch! I hope you can feel the pain! My pain list allows me to anticipate the likely problems and pain that my customers may be experiencing. If they are then ...
( Category: Industries June 17,2017 )
mobi, epub |eng | 1999-07-13 | Author:Godin, Seth [Godin, Seth]

SEVEN Working with Permission as a Commodity You’re not allowed to date your best friend’s girlfriend. ONCE YOU HAVE EARNED PERMISSION, you must keep it and attempt to expand it. ...
( Category: Marketing & Sales June 17,2017 )
mobi, epub |eng | 2006-12-05 | Author:GITOMER, JEFFREY [GITOMER, JEFFREY]

“You’re waiting for a positive mood to come in and take over? Should I unlock the front door?” Wanna start on YOUR path to positive attitude? Sure you do! Take ...
( Category: Success June 17,2017 )
mobi, epub |eng | 2012-05-21 | Author:Doctoroff, Tom [Doctoroff, Tom]

Image 20.2 In China, even childhood is a rat race. The competition for academic achievement is intense. Hobbies, particularly playing instruments, have little to do with self-fulfillment. They are means ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2011-01-27 | Author:Rosenbaum, Steven [Rosenbaum, Steven]

“In the early days, you had this tremendous amount of emotional connection,” Hirschhorn says. “The emergence of MTV was very much a trend magnifier, they took trends the masses did ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | | Author:West, Scott & Maslansky, Michael

The words chosen here are al designed quite intentional y to drive credibility. I have bolded the key words. Here is why they were used: • “Partnerships”/“come together.” When it ...
( Category: Skills June 17,2017 )
mobi |eng | 2011-09-01 | Author:Langton, David & Campbell, Anita [Langton, David]

Site traffic is now significant enough to have attracted a Fortune 500 sponsor. Takeaway Tip Use a game or puzzle to drive foot traffic at a conference or trade show ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2012-06-16 | Author:Chris Grams

How the Red Hat Brand Story Emerged When I started at Red Hat in 1999, co-founder Bob Young was still with the company. Bob is a wonderful storyteller who loves ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2011-10-09 | Author:Rose, Robert [Rose, Robert]

- What happens if no one cares what we’re saying? - What happens if our customers start saying negative things about us when we put ourselves out there? - How ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2009-10-14 | Author:Morgen, Sharon Drew & Dibble, Shawn & Konrath, Ji [Morgen, Sharon Drew]

Solving the buyer’s Identified Problem with our solution requires a different skill set than the one we must use to help them get buy-in to change. SALES DOES NOT ADDRESS ...
( Category: Small Business & Entrepreneurship June 17,2017 )
epub |eng | 2012-06-16 | Author:Jeffrey Hughes

Competing Against Free Apps One of the more challenging aspects that iPhone/iPad app developers are coming up against from a pricing perspective is competing against free. Many developers get discouraged ...
( Category: Marketing & Sales June 17,2017 )